Do you ever wonder what it really means for an event to be sustainable? To help answer this question, the Events Industry Council recently released new Principles for Sustainable Events. These principles are based on the UN Sustainable Development Goals,
How to Get Buy-In from Leaders to Go Green at Your Events
When I was in my previous career in marketing & communications, I worked on a team that planned corporate events. My role was graphic design, so I didn’t usually offer input about much other than fonts and colors. At the
Why Event Professionals Need to Compete on Sustainability
What’s your number one business goal for 2019? Win new clients? Increase revenue? Earn repeat business? If you have a goal of growing your business this year, I have a recommendation for you that probably sounds counter-intuitive: make sustainability part
2018 Results & Year In Review
Here’s a new year’s riddle for you: What weighs more than 12 tons and is NOT in a landfill? You can probably guess the answer. It’s the event waste my team and I helped clients divert in 2018! Across all
Why Event Professionals Need to Move Beyond the Idea of Extravagance
There’s a certain list of words people often use to describe memorable events. Amazing. Elegant. Incredible. Over-the-top. Extravagant. Looked at in a vacuum, the idea of extravagance seems like a valuable tool for event professionals. What better way to create
5 Reasons Why Indianapolis Is a Green Destination for Meetings
When you think of green host cities for a conference or meeting, who do you think of? Denver? San Francisco? Vancouver? Add Indianapolis to that list. I see your skeptical eyebrow, but it’s true! Indianapolis offers sustainability infrastructure that rivals